ART BEYOND THE GALLERY CONTEXT

GENERATE GC

Generate GC is a program for artists working in any artform, seeking to develop their creative acumen through the generation of ideas within community and place. With connection at its heart, the program works to support participants in pushing boundaries, taking creative risk and developing concepts that respond to the unique potential of Gold Coast environments. 

Working closely with program producer Rebecca Ross, we developed a brand identity to support the initiative through visual and linguistic means.

WHAT WE DID

BRAND IDENTITY DESIGN
LOGO DESIGN
BRAND GUIDELINES
PITCH DECK DESIGN
COLLATERAL DESIGN
SOCIAL MEDIA KIT
CANVA KIT SETUP

"They took an unbranded project with a lot of ideas and distilled it all into a crisp identity that tells the story of the artists we work with and the creative ecology that we're part of on the Gold Coast. 

The team were an absolute pleasure to work with, bringing great energy and perspectives to the project. They invested the time needed to understand our intention, audience and vision, and the result has made all the facets of what we do feel cohesive and connected. Thank you! 

REBECCA ROSS  |  PROGRAM PRODUCER

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CONTACT  /

20b Fifth Avenue,
Palm Beach, QLD 4221

(07) 5534 7761

hello@pennybridge.com.au

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