DESIGNED TO RACE

PORSCHE MOTORSPORT

Porsche Motorsport Australia originally reached out to us to design the assets for their 2020 Carrera Cup and Michelin Sprint Challenge racing series. 

We came up with a creative direction that incorporated the competition branding, the global Porsche Motorsport design direction, kept all their sponsors and stakeholders happy, as well as being adaptable across their numerous racing series and championships. From season guides, press release banners, social media content, autograph walls, season calendars and even personalized products for the drivers themselves.

With the 2020 sporting calendar adapting to the challenges of the world in 2020, we were excited to finally see the season get underway for everyone involved. We're always trying to give the organisation and racing series something unique and attractive to entice new drivers, teams, sponsors, and of course, fans.

WHAT WE DID

CAMPAIGN DESIGN
SOCIALS
SIGNAGE
DOCUMENT DESIGN
PORSCHE_2022_update_02
PORSCHE_2022_update_03
PORSCHE_2022_update_04
Desktop-Working-File_05
Desktop-Working-File_06
Desktop-Working-File_07
Desktop-Working-File_08
Porsche-Case-Study-Layout_03
Porsche-Case-Study-Layout_04
Porsche-Case-Study-Layout_05

THE RESULT

Like any good organisation, Porsche Motorsport are ever evolving and always improving. With race weekends and seasons constantly changing, we've continued the original Porsche 2020 campaign into a modified 2021 season and currently have the future season styles in the works. 

The adaptability, scope, scale and delivery of this design system is something that truly sets this project apart from the normal. We're proud and pretty stoked to continue our creative partnership with Porsche into their future seasons of racing in Australia.

 

Porsche-Case-Study-Layout_06_01
Porsche-Case-Study-Layout_06_02
Porsche-Case-Study-Layout_06_03
Porsche-Case-Study-Layout_06_04
Porsche-Case-Study-Layout-07_01
Porsche-Case-Study-Layout-07_02

Case Studies

MXstoreCreative Partnership
Springtime Music Festival BrandingFestival Branding and Spacial
Generate GCBrand Identity Design
Winners LockerBrand Identity Design
VenturecapBrand Identity Design
BlackMilkCreative Partnership
Social EspressoBranding, Packaging, Merch and Website
Australian OutriggersBrand Identity & Design
Minarco BuildingBranding and Strategy
Fight HQCreative Partnership
Project BlankStrategy, Branding and Campaign Design
Santa CruzPackaging
Gold Coast Youth Foyer MuralCo-created Legacy Mural
Cheeky's StreetMural & Artist Curation
19th Ave Shopping CentreMural Illustration & Install
Cooly Rocks OnFestival Rebrand
Llewellyn SkyeBranding & Website
Hail MaryBrand Identity
Welcome to YourselfPersonal Project
Red BullPrint Design
Earth Beer CoPackaging
Moto OutletCreative Partnership
Craig LowndesBranding and Web Design
ATV StoreBranding
End Of Financial Beer 2020/21Branding and Strategy
GatherBranding & Personal Project

STAY UPDATED

NO SPAM, JUST THE GOOD STUFF!
Iggy-walk-test1-1Unconventionally-professional-tagline-1Iggy-walk-test1-1Unconventionally-professional-tagline-1Iggy-walk-test1-1Unconventionally-professional-tagline-1Iggy-walk-test1-1Unconventionally-professional-tagline-1Iggy-walk-test1-1Unconventionally-professional-tagline-1
CONTACT  /

20b Fifth Avenue,
Palm Beach, QLD 4221

(07) 5534 7761

hello@pennybridge.com.au

INFO  /
FOLLOW /
Pennybridge-Logo

Terms of Use       Privacy Policy     Code of Conduct