REWARDS BUT NOT AS YOU KNOW IT

WINNERS LOCKER

Winners Locker are a new sports membership platform that wanted to take the industry by storm. They understood that branding was going to be the thing that made them stand apart from their competitors and would uplift the industry itself. They wanted something that was going to encompass all sports, look sporty but ultimately would be broad enough that they could scale overseas as well.

We developed a brand system that relied heavily on type and graphics of fields where we could make the both the fields and type move which showed movement and motion, much like sports. This was because without partnering with the larger sporting brands (NRL, AFL, FIFA, etc.) you can't use imagery which really restricted how they spoke about what they did. Bringing in imagery of the crowd was how we connected with the average punter and the kinetic type is how we told the brand story.

WHAT WE DID

BRAND IDENTITY DESIGN
LOGO DESIGN
BRAND GUIDELINES
PITCH DECK DESIGN
Motion Design
SOCIAL MEDIA KIT
WEBSITE DESIGN
APP DESIGN

"They took an unbranded project with a lot of ideas and distilled it all into a crisp identity that tells the story of the artists we work with and the creative ecology that we're part of on the Gold Coast. 

Kiel and Bianca were an absolute pleasure to work with, both bringing great energy and perspectives to the project. They invested the time needed to understand our intention, audience and vision, and the result has made all the facets of what we do feel cohesive and connected. Thank you! 

REBECCA ROSS  |  PROGRAM PRODUCER

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